“There’s plenty of clients out there that we’re ready to start talking to, to unlock that commercial inventory that hasn’t been on FTA before.” Our chief sales officer, Rod Prosser, tells Mumbrella how 10 Shake is shaking up commercial Free-To-Air TV.
“There’s such an opportunity for the big categories that have wanted a home to advertise to the youth." Network 10 and ViacomCBS chief sales officer, Rod Prosser, opens up to @bandt about new channel,10 Shake.
"We weren’t willing to launch any old channel just to compete,” Daniel Monaghan, Network 10’s head of programming tells @smh’s @Michael_Lallo how the launch of 10 Shake is set to complement @Channel10AU, @10PeachAu and @10BoldAU.
#TVRatings 12Jul: #MasterChefAU had an average national audience of 1.22m last night, peaking at 1.48m. It was the #1 show in under 50s, 25 to 54s and 16 to 39s. Its audience was up 49% on its 2019 average.