10 is the network that does things differently. We are the under 50’s network, and importantly, we want to help brands build deeper and more meaningful connections with our audience. We also want to complement the buying behaviour of our clients and reduce the amount of duplication and waste wherever possible.
That’s why we have developed a rich and comprehensive audience insight and targeting product known as 10 Targets!
We’ve combined the shows people watch; how and when they watch them, and added rich insight directly from our audience and from a selection of premium data partners. More specifically, we have and continue to develop our targeting products around declared contact and demo data, behavioural data, and data from our growing list of data partners with varied industry experience and specialisation.
Come and see what all the excitement is about! To find out more, contact us
THE YOUNG GEN
The young people that walk amongst us. Some of them still live at home, others are lucky enough to have moved out. Either studying or just starting to make their way in the big smoke.
THE YOUNG LOVERS
Young and in love! From renting their first home together to buying their first fridge, these young couples are just starting to make their mark on the world.
THE HOUSE OF ONE
Might be in a relationship, might not be. The key here is – these people like to live alone! Professionally independent, social and often have cash to spare.
THE COMFY COUPLES
More established in their relationship, these couples are settled in their two-bedder. From eating out to travelling they typically have cash to splash on the good stuff.
THE FULL HOUSE
Working parents with kids in the home, they take full advantage of the school holidays and are always thinking of new ways to keep their kids entertained.
EMPTY NESTERS
The kids are gone so “Let’s get that back bedroom on Airbnb asap”. They’ve done the hard yards, now they can relax a bit, even if the kids come back with their washing every week.
THE RETIRED
Life’s super for these retirees, they made it, they’ve come out the other side intact and geez are they gonna enjoy it, life’s a cruise…now there’s an idea.
THE LOW-MIDDLE INCOME EARNERS
Living life a bit more frugally, these people are always on the look-out for how to live comfortably without breaking the bank.
THE HIGH INCOME EARNERS
Well entrenched in the latest fashion and tech, these well-placed individuals aren’t worrying about their next pay check. They also manage to put a bit away and even invest a little.
THE RENTERS
Renting their primary residence, on their own or with others. Likes to get the best value out of their household bills
THE HOME OWNERS
Whether it’s a unit or house, located in the suburb or city, these people own their own home giving them freedom to decorate and renovate as they please.
THE FOOD LOVERS
Their tastes are not in music but in food. They consume it in shows like MasterChef as well as in restaurants. Cooking is a big part of their lives and they download recipes from our sites and then settle into a food coma.
THE JETSETTERS
These people love to go places. Whether it’s a short trip to Melbourne and back or an overseas holiday, you’ll find them hanging out on travel sites searching for their next big adventure.
SPORTS FANATICS
Whether it’s watching it on the big screen or scoring tickets to a sold-out match. This group get their kicks out of sport. Enjoy catching up on all the action online.
THE CULTURE CLUB
Whether they’re into movies, galleries, concerts, festivals or enjoy diving into the latest book you name it, they’ll be there front and centre.
THE ACTIVES
They’re all about health and fitness, they run and jump and swim and box, anything to get their heart pumping. They lead a healthy life and like to take care of their bodies.
THE TECH HEADS
They know and love all things tech and they’re loyal to their chosen brand: if Apple made socks they’d be wearing them.
THE FASHIONISTAS
These are dedicated followers of fashion. Whatever’s on trend is in their wardrobe. It cost a lot to look this good, but these people are well-heeled.
THE LOYALISTS
The reason we love these people is because they love us. They watch and enjoy our shows regularly. Shows like MasterChef and The Project keep them glued to their screens.
Our audience segments have been created using a combination of 1st Party Data (Network 10) & 3rd Party Data (Lotame – Lotame Data Exchange LDX).