• A New Coverage Approach Where Everybody Has A Ticket.
• Gorgi Coghlan And Stephen Quartermain Join The Melbourne Cup Carnival Commentary Team.
Spring has sprung. And, with beautiful weather comes one of the leading sporting events in the world, the 2020 Melbourne Cup Carnival. It is event television at its finest.
Network 10 today revealed how it will be galloping its way through the Carnival and bringing audiences closer to the action than ever before.
Network 10’s coverage will be underpinned by a new purpose-built broadcast centre at Flemington Racecourse, which will capture all the action from the track and the celebrations around Australia and the world.
To bring the Carnival to life right across the country, 10 will also set-up numerous activation and broadcast points in communities for live crosses throughout the Carnival. Think live cooking demonstrations, celebrity interviews, musical performances and more fashion than ever.
In a year like no other, 10 will also broadcast the Lexus Melbourne Cup The Race of Dreams – a thrilling virtual race pitting 24 past champions of the Cup against each other on Lexus Melbourne Cup Day, Tuesday, 3 November.
And what would the Melbourne Cup Carnival be without a sprinkling of fashion? The iconic and much-loved Myer Fashions on the Field fashion competition will be going digital with all Australians invited to compete in Myer Fashions on your Front Lawn.
A carnival reimagined, it all begins with AAMI Victoria Derby Day on Saturday, 31 October, followed by Lexus Melbourne Cup Day on Tuesday, 3 November, Kennedy Oaks Day on Thursday, 5 November and Seppelt Wines Stakes Day on Saturday, 7 November, live and free on Network 10 and 10 Play.
Sales Director, Effect at ViacomCBS Australia & New Zealand, Nisar Malik said: “In the Lexus Melbourne Cup’s 160th year, this year’s Carnival will be unlike any other.
“Working closely with the Victorian Government and the Victoria Racing Club, we have designed a multi-platform broadcast and digital strategy which will bring the Carnival themes of fashion, celebrity, music and food closer to Australians than ever before. This year, everyone will have a ticket to Cup Week.
“We’re moving beyond the track and into communities. With broadcast and activation bases right around the country, we will be showcasing how Australians will be celebrating the Carnival from wherever they are.
“This rejuvenated strategy also unlocks more brand integration opportunities as well as more bespoke opportunities – it’s going to be an exciting year.”
Bringing it all to Australians will be a best-in-class racing commentary team and Network 10 is also thrilled to announce two new additions to its stable of talent with Gorgi Coghlan and Stephen Quartermain set to co-host the four-day racing spectacular.
Melbourne born and bred, Stephen “Quarters” Quartermain, is one the country’s most respected television and sports presenters. Joining 10 in 1984, he has been an integral part of the news and sports team ever since.
Stephen said: “The Melbourne Cup Carnival is truly one of the best events on the Australian sporting calendar and I couldn’t be happier to saddle up in 2020. It’s going to be a really different carnival for all involved, but viewers will have the best ticket in town right at home.”
Former state-level dressage competitor, Gorgi Coghlan is just as comfortable in the paddock with her horses as she is in front of the camera, co-hosting The Project.
Gorgi said: “2020 has come with so many challenges for so many Australians, but there is something special about the Melbourne Cup Carnival, and this year Network 10 will be transforming the coverage to bring the Cup to the people. I’m super excited to work with Quarters and the racing team on what will be an historic Melbourne Cup Carnival broadcast.”
Covering all the action from the Flemington Racecourse Mounting Yard and beyond are our team of racing experts and reporters – Francesca Cumani, Peter Moody, Michael Felgate, David Gately, Caty Price, Brittany Taylor and Annie Kearney.
10 Sport’s Roz Kelly and Kate Peck will join in the excitement as our coverage hits all parts of the country with ‘the race that stops a nation ™’.
Victoria Racing Club CEO Neil Wilson said: “With a reach of over 750 million viewers globally, this year’s broadcast of the Melbourne Cup Carnival takes on an even greater significance in sharing the magic of the Lexus Melbourne Cup with people around Melbourne, Victoria, Australia and across the world.
“The VRC is thrilled to welcome Stephen Quartermain and Gorgi Coghlan to Network 10’s Melbourne Cup Carnival broadcast line up. Their professionalism and their passion for racing is renowned and we look forward to their coverage of Australia’s greatest racing carnival.
“No matter where you may be watching, the Lexus Melbourne Cup will be accessible to all, live and free on Network 10.”
There’s just so much going on, no one would really want to be anywhere else!
Everybody has a ticket to Cup Week when the 2020 Melbourne Cup Carnival broadcast commences, live and free on 10 and streamed on 10 Play.
2020 Melbourne Cup Carnival. Live And Free On 10 And 10 Play.
Join the conversation:
• #CupWeekOn10
• #MelbCupCarnival
• #MelbourneCup
• #CupWeekFashion
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• 10 Play: https://10play.com.au/melbourne-cup-carnival