Masks and music, love and drama have proven to be winning combinations for 10 this month, with the return of The Masked Singer Australia and The Bachelor Australia drawing big audiences – particularly among 25 to 54s and 16 to 39s – and burning up social media.
Across its first week, The Masked Singer Australia had more than 1 million viewers nationally and about 790,000 nationally.
It ranked #1 in its timeslot in 25 to 54s, 16 to 39s and 18 to 49s; dominated social media when it was on air; and saw increase of more than 100% in live streaming on 10 Play compared with last year.
That was all just in the first two nights! This week The Masked Singer Australia has again dominated the key demos on TV and been a smash hit on social and digital media. Last night, the main part of the show and the Reveal segment were the #1 and #2 programs in 25 to 54s, 18 to 49s and 16 to 39s, well ahead of all rival shows.
Elsewhere, the arrival of Locky Gilbert in the new season of The Bachelor Australia was big news across all platforms.
In its first week, the new season was #1 in its timeslot in 25 to 54s, 16 to 39s, 18 to 49s and total people – and it ranked as the #1 show of the night in the key demos.
Online, The Bachelor Australia was the #1 on-demand and live-streamed show. On social, it was the #1 entertainment program when it was on air.
The good news with both shows, of course, is that they have just started. You can expect a lot more laughs, drama, romance, love, music, roses and massive reveals – plus big audiences across TV, online and social – as the new seasons roll on.