We’re not going to beat around the bush with this one. 10 is growing. In fact, we are growing faster than any other network in Australia. People are switching to 10 and we are home to some of the best-performing shows on TV. Our content is winning new fans across all platforms.
So far in 2020:
• Our network prime-time audience is up 11% in 25 to 54s, 13% in 16 to 39s and 11% in total people.
• The main 10 channel is up 10% in 25 to 54s, 12% in 16 to 39s and 10% in total people.
• Our network commercial share in 25 to 54s is up 4.2 points to 30.1%. In 16 to 39s, it’s up 5.3 points to 31.9%. In total people it’s up 2.9 points to 25.2%.
• 10 Bold has grown its audience for the past 85 consecutive weeks. That sounds odd, so we will say it again: 85 weeks.
• 10 Peach has grown its audience in its target audience of 16 to 39s for the past 35 consecutive weeks.
• Turning to the world of BVOD, minutes viewed on 10 Play are up 18%.
• The Masked Singer Australia averaged a total capital city audience of 908,000 across its run and ranked #1 in its timeslot in total people and all key demographics.
• The Bachelor Australia is averaging a total capital city audience of 788,000 and ranks #1 in its timeslot in total people and all key demographics.
• Have You Been Paying Attention? is dominating its timeslot week in, week out.
• Gogglebox is #1 in its timeslot in total people and all key demographics.
• The Project has lifted its 25 to 54s audience 26% and its total people audience 23% this year.
• The Sunday Project is up 28% in 25 to 54s compared to its 2019 average.
• 10 News First is up 24% in 25 to 54s year-on-year and up 11% in total people. 10 News First 6pm has increased our total people audience in its timeslot by 29%.
• And a reminder that MasterChef Australia was one of the biggest TV hits of 2020. Its total people audience soared 45% versus 2019, it had its biggest audience since 2016, and it completely dominated its timeslot in the demos that count (25 to 54s, 18 to 49s and 16 to 39s). Oh, and of course, it will be back in 2021.
Source: OzTAM, 5 City Metro, Week 1-38 2020 vs. 2019, 6pm to 10.30pm, OzTAM National VPM minutes viewed.