MTV And Rolla’s Launch Limited Edition Fashion Range

MTV And Rolla’s Launch Limited Edition Fashion Range

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Exclusive Collection Will Be Available In Store And Online From December 4

MTV Australia today announced an exclusive collaboration with iconic Australian denim brand Rolla’s.

Available from December 4, the limited edition range of T-Shirts and accessories for men and women celebrates the intrinsic fusion of music and fashion.

Bringing to life the nostalgia of music videos and artists of the 80s and 90s, the vintage inspired collection showcases the iconic MTV brand logo with classic designs and modern fabrication.

Christie Scandura, Senior Licensing and Retail Manager, ViacomCBS Australia and New Zealand said: “MTV has always been synonymous with iconic fashion moments, so partnering locally with such a quintessential Australian brand felt like the perfect fit. We are so incredibly excited to bring to life a collection for MTV fans that celebrates the nostalgic love for the brand while giving that modern Rolla’s twist.”

Andy Paltos, Head Menswear Designer, Rolla’s said: “ MTV opened the world’s eyes to all things current and cool in music. I was really inspired by iconic bands from the 80’s like Dire Straights who created the epic tag line ‘I want my MTV’.”

To celebrate the launch, MTV and Rolla’s are giving punters the chance to win an epic prize pack that includes pieces from the exclusive collection. Sign up to the MTV newsletter at www.mtv.com.au/rollas to be in the chance to win.

The collection will be available to purchase from December 4, with apparel starting at $59.95 AUD and accessories from $49.95 AUD on www.rollasjeans.com and select retailers including David Jones, General Pants, The Iconic, Universal and Service Denim.

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