Everybody loves music, right? And it seems a lot of Australians are loving MTV Hits, Club MTV, MTV Classic and CMT, the new channels from Foxtel and ViacomCBS Australia and New Zealand.
Launched on 1 July, the four channels celebrate the music many people love, with curated music blocks for rock and pop, contemporary and country, charts and dance, urban R&B, easy listening, and the all-time classics.
Since the newcomers joined the other ViacomCBS channels on Foxtel, our total channel audience has soared 25% year-on-year in total people and 13% in under 50s.
ViacomCBS’s share of pay TV viewing has increased over three points year-on-year to 12.5% among under 50s and is up 1.4 points to 5.9% in total people.
MTV Hits is up 114% year-on-year and Club MTV is up 205% year-on-year compared to the same channels in 2019 (MTV Dance and MTV Music respectively). MTV Classic is the #1 music channel on pay TV.
Network 10 national sales director, Lisa Squillace, says: “It’s fantastic to see how music and TV fans alike have welcomed the great new channels. The audience numbers we are seeing for them are great.
“The addition of MTV Hits, Club MTV, MTV Classic and CMT to our already premium line-up of brands and shows further strengthens our under 50s proposition, while also expanding our offering in the music genre.
“Our brand offering is unrivalled in market with a sharp focus on the demographics who are young at heart and highly-engaged. The opportunities across our portfolio are endless,” she says.
Source: OzTAM, 5 City Metro, Week 1 to 33 2020 vs. 2019, share growth is Network Total, profile based on 6pm to 10.30pm primary channels, STV growth is 6am to midnight, July 1 to August 15, OzTAM National VPM minutes viewed, Adobe Analytics.