Ordinary Kids, Extraordinary Food

Ordinary Kids, Extraordinary Food

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Now, more than ever, people are cooking at home and sharing their creations. It’s time to give a whole new generation of kids the opportunity to showcase their talents to a nation of hungry viewers. Welcome back Junior MasterChef.

A decade after it arrived on our screens for two incredibly successful seasons, the much-loved show is back, with a new pack of nine to 14 year olds competing to be crowned Australia’s best young home cook.

This year’s season of MasterChef Australia is an out-of-the-mystery-box success. Viewers are going to love the return and reinvention of the little version of the big show, which will extend from TV to 10 Play, 10 Speaks and social media.

The Junior MasterChef playground will offer myriad opportunities for brands to get involved, including sponsorships, in-program placement, billboards, playouts, program IDs, prize partnerships, “up next” spots and off-screen IP licensing.

The new Junior MasterChef will arrive on 10 later this year. Casting is taking place now. And if you want to binge on the first two seasons, check them out on 10 Play.

Contact your 10 ViacomCBS rep for more info on how you can get involved.

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