At 10, we’ve been quietly building our numbers in the key buying demographic of 25 to 54s, while at the same ensuring we remain the youngest network.
We don’t want to drown you in data, so here are the stats that matter:
- From August 2019 to July 2020, Network 10 racked up 12 consecutive months of audience share growth in 25 to 54s.
- MasterChef Australia was #1 in its timeslot in 25 to 54s.
- Have You Been Paying Attention? is #1 in its timeslot in 25 to 54s.
- The Masked Singer Australia is #1 in its timeslot in 25 to 54s.
- The Bachelor Australia is #1 in its timeslot in 25 to 54s.
- Bachelor In Paradise was #1 in its timeslot in 25 to 54s.
- I’m A Celebrity…Get Me Out Of Here! was #1 in its timeslot in 25 to 54s.
- 49% of 10’s audience is 25 to 54. That compares with 39% of Nine’s audience and 35% of Seven’s audience.
- If you’re wondering, people 55 and older account for 54% of Seven’s audience, 51% of Nine’s audience and just 38% of 10’s audience.
Source: OzTAM, 5 City Metro, Week 1 to 33 2020 vs. 2019, share growth is Network Total, profile based on 6pm to 10.30pm primary channels, STV growth is 6am to midnight, July 1 to August 15, OzTAM National VPM minutes viewed, Adobe Analytics.